Queen Marta // The history of the number one of football

Until 1979, women's football was banned in Brazil. 40 years later, the greatest player of all time is the brazilian Marta. Even after being named 6x FIFA Player of the Year, overtaking Pelé's record in the National Team and becoming the top scorer in all World Cups, Marta and women's football have never been featured in the media, unlike idols like Ronaldo or Neymar.
To draw attention to Marta and women's football, we asked a question on social networks: "Who is the #1 of football?".

The answers were 99% about men, and at the height of the discussion, Brahma released an exciting movie about the history of Queen Marta, the greatest football player of all time.
Brazil stopped to watch the movie. Marta and women's football have become a social media subject. The Brazilian Women's National Team won support. And something unexpected happened: Marta's story started a debate about the situation of women in brazilian sport.

CCO: Sergio Gordilho
Executive Creative Director: Matias Menendez
Creative Director: Rodrigo Marangoni
Art Director: Chico Medeiros
Copywriter: Mateus Oliveira
Produção/agência: Rodrigo Ferrari / Tais Olhiara / Eduardo Machado
Atendimento: Carolina Boccia / Heloisa Pupim / Rafael Nogueira / Carol Miranda / Nathália Pacheco / Vivianne Santos
Mídia: Rodrigo Famelli / Tony Arbex / Bruna Morano / Leonardo Araujo / Fabio Vannucci
Planejamento: Rodrigo Maroni / Jose Lucas Brolio de Paula / Wes Gagliano / André Pinheiro / Alexandre Dória
Produtora de Imagem: Bando Studio
Direção: Leandro HBL

LINK

Client:
Brahma (AmBev)

Agency:
Africa DDB

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